Growing School Enrollments Through Targeted, AI-Driven Marketing
We help schools attract more qualified families by increasing visibility in Google Search, AI assistants and trusted education channels.
Our work combines SEO, AI discoverability, content, PR and social media to strengthen your school's brand authority and turn online visibility into admissions enquiries.
Every solution is powered by analytics, market insights and your own school data — so marketing decisions are based on evidence, not assumptions.
Marketing for Private, International and Specialist Schools
Who we work with
We support private schools, international schools, boarding schools, sports academies and specialist education providers that want to grow visibility, build trust with families and improve the quality of admissions enquiries.
What we help schools achieve
- Increase visibility in Google Search and AI assistants
- Build stronger brand authority through content, PR and social media
- Attract more qualified families and admissions enquiries
- Use analytics and school data to understand what drives interest, consideration and conversion
Does this sound familiar?
Competitors rank above you
Other schools appear higher in search results and get the first call
Families can't find you online
Your school doesn't appear where expat parents search — Google, Maps, or AI tools like ChatGPT
Enquiries are inconsistent
You get applications, but not enough — and the pipeline depends on word of mouth, not a system
We build the marketing infrastructure that fills your admissions pipeline
From search visibility to AI discoverability — we handle the full digital presence, so your admissions team focuses on conversations, not chasing traffic. Every decision is grounded in analytics and your school's own data.
What we do
SEO for Schools
Get found by families searching "international school in Lisbon" — on Google and beyond
AI Visibility (AEO)
AEO (Answer Engine Optimization) means optimizing your school to be recommended by AI tools like ChatGPT, Perplexity, and Google AI — the new frontier of how families discover schools. Appear when parents ask these assistants for school recommendations.
Referral Network Development
Create a network of trusted experts who advise families on school choice.
Site Content Management
Write content which is speaking to families in their language and grow school site discovery in AI and Google.
PR & Media Presence
Build school authority through education media, local press, and thought leadership
Social Media Management
Reach expat families where they spend time — with content that reflects your school's values
Results that matter to admissions teams
We have audited 15+ international schools, identifying critical gaps in search visibility, AI discoverability, and local SEO.
Growing Summer Programme Enquiries
Goal: Increase qualified enquiries for the Summer Programme through stronger organic visibility, brand authority and AI discoverability.
What we did: We completed 235 website optimisation actions to improve indexing and visibility in Google and AI assistants. We built over 100 external brand mentions to strengthen authority among B2C audiences, search engines and AI platforms. We also launched brand visibility activities on Wikipedia and Reddit to expand third-party recognition and digital footprint.
Results: Google rankings improved from positions 15–20 to Top 5 for priority queries. AI recognition for key search prompts increased from 5% to 25%. Organic traffic grew by 50%, while enquiry conversion increased 2x.
Turning the Blog into a Brand Authority Engine
Goal: Increase brand authority among parent audiences and improve conversion from awareness to active school consideration.
What we did: We selected 20 high-intent topics based on the top search interests of school families and prospective parents. We created editorial guidelines to help each article perform better in Google search, including structure, length, keywords, headings and trust signals. We also developed an AI content quality agent that checks each article against the guidelines and suggests improvements before publication.
Results: The blog started to generate organic traffic to the website and became a stronger entry point for families researching international education, boarding life and school choice.
Building a Multi-Geo Communication Strategy
Goal: Create a communication strategy tailored to different UHNWI markets and improve enquiry quality across key geographies.
What we did: We identified three priority geo-audience clusters and matched each with a specific communication angle: Family Offices: Succession Planning; Asian Markets: Individual Approach to Education; Political Risk Markets: Safety and Security. We activated communication through key Family Office conferences, expanded the recommended list of education agencies, and launched editorial materials in relevant media resources.
Results: The strategy supported enquiry growth in priority markets and helped close the gaps that previously existed between these geographies and the overall target-audience funnel.
Who's behind this
A specialist team combining strategy, search, content, and AI automation — built to move schools forward, fast.
Elena
Leads growth strategy, systems implementation, and overall business transformation.
Peter
Focused on search visibility, AI recommendation systems, and digital discoverability.
Guna
Builds scalable content systems and audience engagement strategies.
Andrew
Designs and builds AI-powered websites and workflows.
Start with a Free School Marketing Audit
In 48 hours, you'll receive a 1-page report showing exactly where your school is losing visibility — and what to fix first. No pitch. No obligation.
- ✓Google & Maps visibility check
- ✓AI discoverability scan (ChatGPT, Perplexity, Gemini)
- ✓Top 3 quick wins specific to your school